BRIEF
DELIVERABLES
Zahava approached me to create a logo and colour palette that captured the essence of ABLY — a not-for-profit initiative built on empowerment, resilience, and positivity. She wanted the visual identity to express joy, inspiration, fun, and femininity, while staying true to her personal journey of overcoming challenges with humour and strength.
PROCESS
We began with an open, in-depth conversation to understand Zahava’s story and the emotions she wanted ABLY to evoke. From there, I explored a range of concepts that balanced playfulness and empowerment, refining them through several iterations until we reached a design that truly resonated.
The final logo combines soft curves — symbolising warmth and approachability — with bold, intersecting letters that convey resilience and momentum. A soft yet vibrant colour palette extends this balance, radiating positivity and inclusivity. Together, these elements create a cohesive identity that reflects both Zahava’s personality and ABLY’s empowering mission.
OUTCOME
The brand identity captures ABLY’s spirit of self-belief and joy, establishing a strong visual foundation for the brand’s growth. The design was met with heartfelt feedback from Zahava and her community, who felt it authentically represented her journey and message of strength through positivity.
- Logo Design
- Colour palette
- Business card
- Brochure
- Branded Presentation Slides
